Expertise & Experience | client services
At-a-glance – Parallax client services
Parallax has assisted clients in identifying potential organizations for strategic advocacy development and coalition-building, for purposes ranging from medical special interest issues to broad-scale education campaigns. Parallax has been integral in all phases including initial contact, mutual program design, collaborative program implementation, bridging ongoing relations during periods of client management turnover, and overall program coordination. We have helped clients forge short-term and multi-year alliances with professional associations, foundations, and government agencies at the state and federal levels:
| Advertisements | creating, producing and placing for print, web, TV and radio |
| Brochures, newsletters | writing, producing, delivering effective collaterals |
| Coalition building | identifying and enlisting organizations matching your objectives (advocacy) |
| Crisis communications | counseling and acting toward resolution |
| Event press activities | providing professional turn-key press operation for meetings, conferences and events |
| Fundraising | planning, implementing and promoting effective fundraising events; writing grant proposals |
| Government action | reaching elected officials and government services for advocacy, regulatory, compliance and access |
| Ideas | strategic brainstorming and problem-solving |
| Internet buzz | maximizing communication available via the internet |
| Investor communications | reporting financial results to shareholders, analysts, and press |
| Media training | training your spokespersons to optimize delivery in news interviews |
| Messages | creating concise messages for promotions, taglines and news |
| News coverage | executing effective media tactics to generate news coverage in local, regional, national, international and trade media |
| Photography | producing professional photographs for all commercial uses |
| Press announcements | developing, delivering/pitching and maximizing your news to reach your target audiences |
| PSAs | creating, producing and placing radio/TV public service announcements |
| Publicity | generating publicity for your organization, products, research, people to targeted audiences |
| Recruitment | identifying and enlisting consumer and professional spokespersons and advocates; association members and boards; medical experts, clinical trial patients and investigators |
| Slide presentations | designing and developing content including PPT |
| Special events | designing, scheduling, promoting, arranging all components of successful events |
| Speechwriting | drafting “standing ovation” speeches, and coaching delivery |
| Spokespersons | identifying, training and booking spokespersons for news interviews, public speaking |
| Strategy | developing communication, promotion and marketing strategies to meet your budget |
| Surveys | fielding surveys to support strategic planning and publicity |
| Trade shows | designing, assembling, scheduling, staffing trade show exhibits |
| Video production | scripting, producing quality video for meetings, presentations, videoconferences, and TV news footage (b-roll, VNR) |
| Websites | designing, writing, optimizing, and maintenance |
Expertise & Experience | client services
