Why select Parallax to manage your public relations? 

We are specialists in pharmaceutical and biotech public relations

• involved in more than 80 public relations programs for pharmaceutical and for biopharmaceutical products, including pre- and post-launch activities, and corporate image-building
• extensive experience in developing and implementing communications strategy targeted to patient and medical professional audiences
• specific experience with prescription and OTC products, markets and medical professionals
• thorough knowledge of FDA guidelines and sensitivities regarding promotion of prescription drugs

We understand marketing

• public relations programs that positively impact the bottom line
• significant experience working with product managers, corporate public affairs staff and senior management
• understanding of the importance of achieving objectives and regularly reporting results to management
• sensitivity to changing marketing objectives and flexibility in adjusting the public relations program to remain consistent with the marketing plan

We understand the media

• 25 years of experience working with the media to generate news placements, including hundreds of physician and patient interviews on medical topics
• record of success in generating media interest in medical issues and/or new therapies
• expertise in reaching target audiences through all forms of the print and broadcast media

We offer professional, flexible and cost-effective service

• experienced PR managers design and implement all phases of the program and report results to product management and public affairs
• no project is too small or too large; rapid response to changing priorities; you pay only for services rendered